Food Packaging - Design for Love

Brand: PepsiCo Design and Innovation Project Type: Food Packaging Category: Limited Edition

Lay's x Stranger Things

Lay's x Stranger Things is a limited edition food packaging design created for a potato chip product. The pack uses a black background with red concentric circles radiating from the Lay's logo, in place of the usual bright yellow. A creature from the series is shown with open jaws, and claws appear to hold the pack. The Stranger Things logo is placed upside down at the bottom, following the theme of the show. A flaming chili pepper and a chip indicate the Flamin' Hot flavor. The pack was sold in selected stores in Thailand.

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Doritos W and Y

Doritos W and Y is a limited edition food packaging design created to mark the final tour of the reggaeton duo Wisin and Yandel. The packaging forms part of a wider visual identity system offered for a limited time. The background carries the red, white and blue colors of the Puerto Rican flag. A stylized black and white photograph of the two performers is placed at the center, beside text promoting the La Ultima Mision world tour. The angular Doritos logo is shown prominently on the front of the pack.